Retail
Retail digital signage for shop windows, stores and chains
ORKESTA puts promotions, new arrivals and price lists on your store's screens, in the window and by the till, and you run them from the cloud: change an offer from your laptop or phone and the screens in every store update on their own. Give each campaign a start and an end date, use the screens you already have, and pay per screen, from €18 a month, with a 14-day free trial.
Retail
What goes on your retail screens
Eight common uses, from the window to the back room, for single shops, pharmacies and chains. You can start with a single screen. For waiting rooms in medical practices and pharmacies, see our Healthcare page.
A window facing the street
A screen behind the glass shows new arrivals, sales and opening hours to passers-by, even when the shop is closed. Rotate images and videos in a playlist and change the window without reprinting anything. For estate agents there are ready-made templates for property listings in the window.
Promotions with their own dates
Sales, Black Friday, Christmas, Mother's Day: prepare the campaign in advance and give it a start and an end date. It goes live on the first day and disappears after the last.
Offers by time of day
One product in the morning, another in the evening, a promotion only at weekends: give each piece of content its own times and days and the screen switches by itself.
Price lists and services on screen
The services and prices of a hair salon, an optician, a laundry or a phone shop: write them in a template, such as the price lists in the Beauty category, and update them from the dashboard when they change.
By the till and in the queue
People waiting to pay have a few minutes and look at the screen: the right spot for your loyalty card, an accessory, your repair service or home delivery.
Pharmacies: window and over-the-counter products
Seasonal windows, cosmetics, supplements and pharmacy services, starting from a Healthcare template if you like. Advertising medicines to the public has its own rules, and they apply to what you show on screen too.
Chains and franchises
Screens from every store sit in the same dashboard: the national campaign everywhere, local prices and offers only where they apply. See whether each screen is online without calling the store.
Notices for staff
In the back room or the changing room: rotas, weekly targets, procedures, deliveries. Assign them only to screens in staff-only areas, away from the ones customers see.
Retail
Printed signs or a screen? A quick comparison
Posters, window stickers and signs are cheap and need no power. A screen pays off when promotions change often or when you have more than one store.
| What matters | Printed signs and posters | In-store screen |
|---|---|---|
| Changing an offer | Reprint, ship and put it up again, store by store. | Edit it in the dashboard and every relevant screen changes. |
| How much you can show | One poster per space; too many at once and nobody reads them. | Several pieces of content rotating in the same space, videos included. |
| Time-limited campaigns | Someone has to take them down when they end, and sometimes they stay up. | Every piece of content has a start and an end date: it comes and goes on its own. |
| What you need | Design, printing and someone to put them up. | A monitor or TV, a media player if the TV isn't supported, and a fee of €18 per screen per month. |
| If the connection drops | No problem. | The last content received stays on screen; changes arrive once it's back online. |
Printed signs are enough if you run few promotions, they last for weeks and you have a single store.
A screen helps if your offers change every week or by time of day, if you want to use video, or if you run several stores from one place.
Retail
How it works, in four steps
All you need is a screen, a connection and an account. Every tool is listed on the Features page. If you need something ORKESTA doesn't do, such as prices read from your till, Sygnaptica can build it for you: see Services.
Connect the screen
Launch ORKESTA on the window or in-store screen and pair it with your account using the QR code or an 8-digit PIN. It works the same way on every platform.
Prepare your content
Upload campaign images and videos to the media library and start from a template: the Retail category has new-arrival and discount templates, with video and portrait versions too.
Arrange and schedule
Put templates, images and videos in a playlist and decide when they play: every day, Saturdays only, or from the first to the last day of the sales.
Update and check remotely
Change an offer from your phone and see whether every screen is online, in every store. If the connection drops, the screen keeps showing the last content it received.
Retail
Which screens it runs on
ORKESTA runs on 9 platforms and needs no ORKESTA hardware: use the smart TV or monitor you already have, or plug in a supported device. For a sunny shop window, a display designed for windows, brighter than a home TV, is the better choice. Not sure about your model, or which screen to buy? Sygnaptica can recommend the right one and, on request, install and set it up: get in touch.
- Samsung smart TVs (Tizen) from 2018, installed via URL
- LG smart TVs (webOS) from 2016, with a native app
- Android 8+ tablets and devices
- Android TV smart TVs and dongles
- Amazon Fire TV Stick and Fire TV Cube
- BrightSign professional players
- Raspberry Pi 3, 4 and 5 with Chromium
- Chromebooks and Chromeboxes (ChromeOS)
- Any modern web browser
Retail
What it costs
You pay a monthly fee for each connected screen: it covers the software, the screen itself isn't included. Every figure is the final price, no VAT added (Italian flat-rate tax scheme). Even the Basic plan includes templates, scheduling and remote monitoring.
- Basic: €18 per screen per month, up to 5 screens
- Pro: €32 per screen per month, up to 10 screens, with multiple users and widgets
- Enterprise: €45 per screen per month, for chains and franchises with 15 or more screens
Annual billing saves 20%. For example, a shop with one monitor in the window and one by the till, on the Basic plan, pays €36 a month, or €28.80 a month billed annually. You start with a 14-day free trial; plans and the price configurator are on the Pricing page.
Retail
Retail digital signage FAQ
Yes, if it's a Samsung smart TV from 2018 or an LG from 2016, or if it has an HDMI input to plug in a supported device, such as a Fire TV Stick or an Android TV box. A home TV is less bright than a window display, though: behind glass in the sun, the picture can be hard to see. If you need to buy one, Sygnaptica can recommend the right model: get in touch via the Contact page.
Yes. Set the screen's rotation to 90° or 270° in its settings: ORKESTA rotates the picture so your content shows the right way up. The Retail category templates, for new arrivals and discount promotions, also come in a portrait (9:16) version.
No. ORKESTA doesn't connect to tills, management software or online stores: you enter prices and offers yourself in the dashboard. If you need an automatic link, Sygnaptica can build one for your store: see custom development in the Services section.
Yes. Every piece of content has a start and an end date, and you can limit it to certain hours or days. Prepare the campaign when you have time and it goes live on its own.
Yes. Screens from all your stores can sit in the same workspace: one campaign everywhere or different offers for each store. From the Pro plan you can invite other people with a role (admin, editor or viewer) and create several venues, separate workspaces each with its own screens and content. If a store manager should only see their own screens, create a venue for that store and invite them only there.
No. The screen keeps showing the last content it received. Changes made in the meantime arrive once it's back online.
For your window, over-the-counter products and services, yes. For the waiting area, see the Healthcare page, which also summarises the Italian rules on healthcare and medicine advertising: they apply to what you show on the screen in your window too.
On the Basic plan, €36 a month billed monthly, or €28.80 a month billed annually. That's the final price, no VAT added (Italian flat-rate tax scheme). The screen and any device you plug into it are extra.
Yes, there's a 14-day free trial: connect a screen, prepare your first campaign and see how it looks in your window before you choose a plan.
Want to see your shop window on screen?
Request a demo for your store, or check the plans and start with a 14-day free trial.