Outdoor
Outdoor digital signage for totems and screens, run from the cloud
ORKESTA is the software that decides what your outdoor digital totem shows: campaigns, offers, information and notices. Update them from your laptop or phone, schedule them with a start and an end date, and see from one place whether each totem is online. If the connection drops, the last content received stays on screen. You choose the outdoor display and ORKESTA runs on it; you pay per screen, from €18 a month, with a 14-day free trial.
Outdoor
What to show on an outdoor digital totem
Six common uses for shops, petrol stations, car parks, town councils, tourist offices and media owners. For booth screens, see our Events and trade shows page.
A totem outside your shop
At the entrance or in the car park: offers, new arrivals and opening hours for people walking past. Change the promotion in the dashboard and the totem updates, no ladder needed.
Rotating campaigns and sponsors
Several advertisers on the same screen: each campaign goes into the playlist with its own start and end date, and its own hours if needed. You run the calendar without going on site.
Public information
Opening hours, local events, service notices, a map of the area: for town councils, tourist offices, parks and petrol stations. Prepare it once and update it when it changes. From the Pro plan you can add a clock and the weather, which update themselves.
Open-air events
Programme, map, sponsors and last-minute notices for festivals, concerts and fairs. Prepare everything in advance and change a time even once the event has started.
Day and night
One message by day, another in the evening, a different one at weekends: give each piece of content its own times and days and the totem switches by itself.
A network of totems
Totems in different places and towns, in the same dashboard: see whether each one is online and change the content without sending a technician.
Outdoor
Printed billboard or digital totem? A quick comparison
A printed billboard needs no power and no connection. A digital totem pays off when messages change often or when the same space has to carry several campaigns.
| What matters | Printed billboard | Digital totem |
|---|---|---|
| Changing the message | A new print and a trip out to post it. | Edit it in the dashboard, without going on site. |
| Several campaigns in one space | One at a time. | Several pieces of content rotating, each with its own dates and hours. |
| After dark | Visible if the billboard is lit. | The screen is visible in the dark; by day, in the sun, it needs to be bright enough. |
| What you need | Printing and posting. | An outdoor totem or display with power and a connection, and a fee of €18 per screen per month. |
| If the connection drops | No problem. | The last content received stays on screen; changes arrive once it's back online. |
A billboard is enough if the message stays the same for months and there's no power or connection at the spot.
A digital totem helps if your message changes every week, if you rotate several campaigns or sponsors, or if you run several locations from one place.
Outdoor
Before you choose a totem
ORKESTA is the software: you choose the outdoor totem or display with your supplier, or with advice from Sygnaptica, which can also install and set it up on request. Two things to clear up before you buy.
A display built for outdoors
An indoor TV or monitor won't cope with sun, rain and temperature swings. For outdoor use, ask your supplier for a display designed for it: bright enough for direct sunlight, protected against water and dust (its IP rating), and suited to local temperatures. Check power and connectivity at the installation spot too. To use it with ORKESTA, the totem needs a supported system, such as Android 8 or later, or an HDMI input for a supported media player.
Interactive totems and accessibility
ORKESTA shows content and doesn't handle touch. If you're planning an interactive totem, bear in mind the European Accessibility Act, Directive (EU) 2019/882, transposed in Italy by Legislative Decree 82/2022. It covers products and services placed on the market from 28 June 2025, including payment terminals and self-service terminals dedicated to the services it regulates, such as passenger transport, consumer banking and e-commerce; for transport information, it covers interactive screens. Sygnaptica can build an interactive totem for you: in that case, accessibility requirements are settled at the start of the project. Check the rules in your country.
This is a general summary, not legal or technical advice. For your project, refer to the text of the rules and to your supplier.
Sources
Outdoor
How it works, in four steps
All you need is a screen, a connection and an account. Every tool is listed on the Features page. If you need something ORKESTA doesn't do, such as a touch totem, Sygnaptica can build it for you: see Services.
Connect the totem
Launch ORKESTA on the totem or the connected media player and pair it with your account using the QR code or an 8-digit PIN. It works the same way on every platform.
Prepare your content
Upload campaign images and videos to the media library and prepare notices and information starting from a template, such as Promo Banner, a discount promotion or Info Board.
Arrange and schedule
Put your content in a playlist and decide when it plays: by day, in the evening, from the start date to the end date of each campaign.
Update and check remotely
Change a message from your phone and see whether every totem is online, wherever it is. If the connection drops, the totem keeps showing the last content it received.
Outdoor
Which screens it runs on
ORKESTA runs on 9 platforms and needs no ORKESTA hardware: it runs on the totem's own system, if supported, or on a connected media player. The display itself must be an outdoor one, as explained above. Not sure about your model, or which screen to buy? Sygnaptica can recommend the right one and, on request, install and set it up: get in touch.
- Samsung smart TVs (Tizen) from 2018, installed via URL
- LG smart TVs (webOS) from 2016, with a native app
- Android 8+ tablets and devices
- Android TV smart TVs and dongles
- Amazon Fire TV Stick and Fire TV Cube
- BrightSign professional players
- Raspberry Pi 3, 4 and 5 with Chromium
- Chromebooks and Chromeboxes (ChromeOS)
- Any modern web browser
Outdoor
What it costs
You pay a monthly fee for each connected screen: it covers the software, the totem itself isn't included. Every figure is the final price, no VAT added (Italian flat-rate tax scheme). Even the Basic plan includes templates, scheduling and remote monitoring.
- Basic: €18 per screen per month, up to 5 screens
- Pro: €32 per screen per month, up to 10 screens, with multiple users and widgets
- Enterprise: €45 per screen per month, for totem networks and media owners with 15 or more screens
Annual billing saves 20%. For example, a shop with one totem at the entrance and one in the car park, on the Basic plan, pays €36 a month, or €28.80 a month billed annually. You start with a 14-day free trial; plans and the price configurator are on the Pricing page.
Outdoor
Outdoor digital totem FAQ
One designed for outdoor use: bright enough for sunlight, protected against water and dust, and suited to local temperatures. ORKESTA is the software: it runs on the totem's own system, if supported, or on a media player connected via HDMI. Sygnaptica doesn't sell totems, but can recommend the right one for your site and, on request, install and set it up: get in touch via the Contact page.
Yes. Set the screen's rotation to 90° or 270° in its settings: ORKESTA rotates the picture so your content shows the right way up. Almost every template also comes in a portrait (9:16) version, including the Retail category's discount and new-arrival templates.
Not with ORKESTA: it shows content and doesn't handle touch. If you need an interactive totem, Sygnaptica can build one for you: see custom development in the Services section. Some interactive self-service terminals must meet the accessibility requirements of the European Accessibility Act.
The totem keeps showing the last content it received. Changes arrive once it's back online, so if you change content often you need a reliable connection at the installation spot.
Yes. Put the campaigns in a playlist and give each one a start and an end date; you can also limit them to certain hours. ORKESTA doesn't handle selling the ad space or billing advertisers.
Yes. All totems sit in the same dashboard: see whether each one is online and change the content of one totem or all of them. From the Pro plan you can invite other people with a role (admin, editor or viewer) and create several venues, separate workspaces: one per town, for example, each with its own contact person.
On the Basic plan, €36 a month billed monthly, or €28.80 a month billed annually. That's the final price, no VAT added (Italian flat-rate tax scheme). The totems and any media player are extra.
Yes, there's a 14-day free trial: connect your totem, prepare your first campaign and see how it reads from the street before you choose a plan.
Want to try it on your totem?
Request a demo for your outdoor screens, or check the plans and start with a 14-day free trial.